PRIVACY
Privacy Policy
Last updated: August 13, 2026
Your information should have a clear purpose.
Cost > Why is published by UIM IP HOLDINGS INC.. This Privacy Policy explains how personal information is collected, used, disclosed, and managed when you visit costwhy.com, join Cost > Why Letters, request a resource, or contact us.
1. INFORMATION WE COLLECT
Information you provide
When you join Cost > Why Letters, we collect the email address you provide.
If you contact us directly, we may also receive the information you choose to include in your message.
We do not ask for personal information that is not reasonably needed for the purpose being offered.
Consent and subscription records
When you join Cost > Why Letters, we may maintain records reasonably necessary to manage your subscription and demonstrate your consent, including subscription status, confirmation status, unsubscribe status, and information associated with how consent was obtained.
2. WHY WE USE PERSONAL INFORMATION
We may use personal information to:
- deliver resources you requested, including The Carried Why;
- send Cost > Why Letters and related emails when you have consented to receive them;
- administer double opt-in confirmation and subscription preferences;
- process unsubscribe requests;
- respond to correspondence and inquiries;
- operate and protect the website and email system;
- maintain records reasonably necessary for legal, security, and compliance purposes.
We will not use personal information for a materially different purpose without obtaining any consent that may be required.
3. COST > WHY LETTERS
Joining Cost > Why Letters is voluntary.
The Cost > Why Letters signup process uses an affirmative consent step and double opt-in confirmation.
After submitting the signup form, you must confirm your email address before your Cost > Why Letters subscription becomes active.
The Carried Why is delivered after that confirmation.
You may withdraw your consent and unsubscribe from Cost > Why Letters at any time by using the unsubscribe mechanism provided in our emails.
You may also contact us directly at letters@costwhy.com.
4. SERVICE PROVIDERS
We use service providers to operate parts of costwhy.com and the Cost > Why Letters system.
Hostinger provides services that may include website hosting, business email, and Hostinger Reach, which is used to manage Cost > Why Letters subscriptions, confirmation, delivery, and unsubscribe status.
These providers may process personal information on our behalf in order to provide their services.
Depending on the service and infrastructure involved, personal information may be processed or stored outside Canada and may therefore be subject to the laws of the jurisdiction where it is processed.
UIM IP HOLDINGS INC. remains responsible for personal information under its control.
5. WE DO NOT SELL PERSONAL INFORMATION
UIM IP HOLDINGS INC. does not sell Cost > Why Letters subscriber information to advertisers or data brokers.
Personal information is disclosed only where reasonably necessary to operate the services described in this policy, where the individual has authorized the disclosure, or where disclosure is otherwise permitted or required by law.
6. RETENTION
We retain personal information only for as long as reasonably necessary for the purposes described in this policy and for legitimate legal, security, recordkeeping, or compliance requirements.
If you unsubscribe from Cost > Why Letters, we will stop sending marketing communications.
We may retain limited information where reasonably necessary to honour an unsubscribe request, maintain consent or suppression records, resolve disputes, or satisfy legal obligations.
7. SAFEGUARDS
We use reasonable administrative, technical, and organizational measures intended to protect personal information against unauthorized access, loss, misuse, disclosure, alteration, or destruction.
No internet transmission or storage system can be guaranteed to be completely secure.
8. ACCESS, CORRECTION, AND WITHDRAWAL OF CONSENT
You may contact us to ask about personal information we hold about you, request correction of inaccurate information, or withdraw consent, subject to applicable law.
For Cost > Why Letters, the simplest way to withdraw consent is to use the unsubscribe link included in the email.
Privacy inquiries, access or correction requests, and privacy complaints may also be sent to:
9. THIRD-PARTY LINKS
costwhy.com may contain links to third-party websites, bookstores, social platforms, or other services.
Those services operate under their own privacy practices. This Privacy Policy applies only to information handled by UIM IP HOLDINGS INC. in connection with costwhy.com and the services described here.
10. COOKIES, ANALYTICS, AND TECHNICAL DATA
At this time, costwhy.com does not intentionally use advertising or analytics cookies. If this changes, this policy will be updated to describe the technology and its purpose.
Our hosting and security providers may automatically process limited technical information, such as IP address, request data, timestamps, browser or device information, and security logs, where necessary to deliver, secure, and maintain the website.
11. CHANGES TO THIS POLICY
We may update this Privacy Policy as our services, practices, or legal obligations change.
The date at the top of this page will identify the most recent revision.
Material changes affecting how personal information is collected, used, or disclosed should be reflected clearly in the policy and, where required, accompanied by appropriate notice or consent.
12. CONTACT
Privacy inquiries, access or correction requests, and privacy complaints may be directed to:
Privacy Officer
UIM IP HOLDINGS INC.
116 Watercrest Dr
Hamilton, ON L8E 0B3
Canada